01 · Jewelry brand · Campaign
VELORA
Softly Kept
One sculptural fan form in 18k gold, introduced through a quiet, intimate campaign.
Own brand2026
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ALA HESAMWork
Work
Five case studies. Each one shows the brief, the decisions and the final files. Labels tell you what was client work, studio work or a concept.
Client projectOwn brandSelf-initiated concept
02 · Advertising campaign
Imania
A gallery, and the story of two people
A campaign for a gold and jewelry gallery, directed like a commercial shoot.
Concept for a real brand2026
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03 · Jewelry concept design
Leaf in Shadow
NESHAN/001 · برگ در سایه
A leaf caught at the edge of light: a necklace and ear cuff in oxidized silver.
Self-initiated concept2026
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04 · Jewelry collection
INTERIM
The days I was becoming
Four pieces in oxidized silver and baguette diamonds, made for the in-between days.
Self-initiated concept2026
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05 · Brand identity · Content direction
Hesam Studio
Identity for an architecture practice
An arched monogram and a calm, journal-like voice for an architecture and interior practice.
Client project2026
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ALA HESAMSelected works@alaphillia