ALA HESAM
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Hesam Studio

Identity for an architecture practice

An arched monogram and a calm, journal-like visual voice for an architecture and interior design practice.

Type
Brand identity · Content direction
Status
Client project
Client
Hesam Design Studio, architecture and interiors
Year
2026
Role
Brand designer and content art director
Services
Brand identity, Campaign art direction, Product and social media visuals
Hesam Studio arched HS monogram in ivory on mineral green
ALA HESAMSelected works@alaphillia
Hesam StudioBrief · Direction

The brief

An architecture studio working on homes, shops and hospitality needed one mark and one voice that could hold all of its projects together.

Moodboard and direction

The arch became the frame for the H and the S, taken from the doorways and niches the studio designs.

Mineral green, ivory and coral, with refined serif titles. The Mineral Gallery board tests the system on a real space.

Mineral green
#1F4A3C
Ivory
#EFE8DA
Coral
#D98B7A
Charcoal
#2B2A27
The Mineral Gallery concept board: arched gallery spaces, bronze figure, palette and type
The Mineral Gallery, concept boardProcess
ALA HESAMSelected works@alaphillia
Hesam StudioDeliverables

Deliverables

  • Logo and monogram
  • Colour and type direction
  • Concept board: The Mineral Gallery
  • Instagram content system

Services

  • Brand identity
  • Campaign art direction
  • Product and social media visuals
Next case studyVELORA
ALA HESAMSelected works@alaphillia