ALA HESAM
ALA HESAMCreative Portfolio
Portrait of Ala Hesam in soft window light
Ala Hesam handwritten signatureObjects · Images · Marks

Jewelry, images and identities. Drawn by hand, shaped for the screen.

ALA HESAMAbout
Ala Hesam seated beside one of her paintings on an easel

About

Ala Hesam works across jewelry, image-making and visual identity.

A project might start as a pencil line, a material sample or a remembered shape. It moves through objects, photographs and marks.

Core expertise

  • Art direction
  • Jewelry design
  • Brand identity
  • Campaign concept
  • Product imagery

Tools

  • Pencil, ink and watercolor
  • Illustrator
  • Photoshop
  • AI image generation
  • Clay sculpture
More about the studio
ALA HESAMSelected works@alaphillia
ALA HESAM01 Three chapters

The work

Three fields, connected by the same hand: objects, images and marks.

Own brandSelf-initiated conceptClient project
Silver jewelry detail engraved with a sequence code

Objects / Jewelry

01

VELORA · INTERIM · NESHAN

Jewelry as a small architecture: drawn, shaped and photographed until the material has a voice.

Open the objects
The Pull jewelry study: a ring and earring held in shadow

Images / Campaigns

02

THE PULL · IMANIA · VELORA

Campaign worlds built from light, gesture and atmosphere around a single object or idea.

Open the images
Hesam Studio arched HS monogram in ivory on mineral green

Marks / Identity

03

HESAM STUDIO · MADEALAPH · TAJ MAHAL

Names, symbols and visual systems that make a practice recognisable before it speaks.

Open the marks
Hand-drawn ring sketch with construction lines

From the sketchbook

A line stays visible through the whole process: from first drawing to finished object and image.

INTERIM is the current study · earlier work lives in the archiveArchive
ALA HESAMObjects · Images · Marks@alaphillia
ALA HESAM02 Services

Services

Four ways to work together. Choose one, or combine a few.

Jewelry collection concepts

From the first sketch to images a client or manufacturer can understand.

  • Collection concept and story
  • Sketch development
  • Material and stone direction
  • Product visualisation

Brand identity

A mark and a system that make a brand recognisable at a glance.

  • Logo and monogram
  • Colour and type system
  • Packaging direction
  • Brand guidelines

Campaign art direction

The idea, the light and the styling behind a campaign, from first moodboard to final frame.

  • Concept
  • Moodboard
  • Styling direction
  • Key visuals

Product and social media visuals

Product images and social content that look like the brand, every time.

  • Product imagery
  • Content series and scripts
  • Instagram page direction
  • Formats for posts, stories and reels
What you receive with each serviceSee services
ALA HESAMSelected works@alaphillia
ALA HESAM03 Who I work with
The Mineral Gallery, a concept study for Hesam Studio: arched gallery spaces, a bronze figure, mineral green, ivory and coral palette

Work that begins with a feeling and leaves a trace.

I work with a small number of brands at a time. Each project gets close attention, from the first sketch to the final file.

Few brands, close attention.

Shown: The Mineral Gallery, concept study for Hesam Studio

Jewelry and gold

Ateliers, galleries and new jewelry labels.

Imania · VELORA

Fashion and accessories

Boutiques and accessory brands that sell on Instagram.

Taj Mahal · MADEALAPH

Architecture and interiors

Studios that need their work to look as calm as their spaces.

Hesam Studio

Beauty and lifestyle

Fragrance, beauty and lifestyle brands with a premium position.

Open for new projects

ALA HESAMSelected works@alaphillia
ALA HESAM04 Process

How we work together

Four steps. You will know what is being made, when it is due and what arrives at the end.

  1. 01

    Brief

    A short form or call about the brand, the goal, the timeline and the budget.

  2. 02

    Direction

    One clear visual direction, shared as a moodboard and sketches before anything is made.

  3. 03

    Making

    Design, sketches, shoot direction or image production, refined together in agreed rounds.

  4. 04

    Delivery

    Final files for print, screen and social, with a short guide on how to use them.

ALA HESAMSelected works@alaphillia
ALA HESAM05 Names

Selected names and concept studies

A mix of client work, own brands and studies made to test an idea.

“Leaf in Shadow became the best-performing post on @alaphillia.”NESHAN/001 · Instagram

Each project is labelled as client work, studio work or a concept.

ALA HESAMSelected works@alaphillia
ALA HESAMStart

Bring me the feeling. I will help give it a form.

Available for selected commissions and brand collaborations.

WhatsApp +968 7179 3123alahesam2005@gmail.com@alaphillia
ALA HESAMMotion mark
Black line mandala mark

From the sketchbook

A line that keeps moving.

A study in symmetry, repetition and hand-drawn rhythm, prepared as a vector mark for motion.